Looking for the best outreach tools on the market? You’re in the right place.
In this post, I’ll review and compare my favorite tools for finding contacts, reaching out to them, and managing relationships.
#1 – BuzzStream
BuzzStream is my favorite outreach tool because it has everything you need in one place. It’s a one-stop solution that can manage the entire outreach process end-to-end, including building outreach lists, emailing prospects, managing relationships, and reporting.
You can use BuzzStream for all sorts of outreach campaigns, but I’ve found it’s particularly good for link building.
Often, when you’re trying to build links, you start by searching various platforms (e.g. Google) to find relevant, authoritative websites in your niche. Then, you analyze them to see if they’re worth targeting. After that, you grab their contact details. And finally, you send them an outreach message.
That whole process can take days or weeks if you do it manually. But BuzzStream automates the whole thing so it takes just minutes.
All you have to do is create a new research list and enter some relevant keywords. BuzzStream will then generate a list of websites pulled from the search engine results pages, alongside contact information and metrics for each site.
You can then quickly cycle through each site/prospect to either reject or approve them to convert them into outreach opportunities.
From there, you can compose, schedule, and send out personalized outreach emails using BuzzStream’s email templates and delivery tool. Plus track replies and manage all your leads in the built-in CRM.
Key features
- Prospect discovery. Find prospects, collect their contact info and metrics, and add them to your lead database.
- Automatic outreach list building. Let BuzzStream build an outreach list for you by automatically finding prospects from across the web, based on your keywords.
- Email outreach. Compose, schedule, and send personalized emails at scale, with automated follow-ups.
- Outreach templates. Make sure you nail your outreach messages by starting from a pre-made, customizable template.
- Relationship management. Manage relationships with the prospects you reach out to in the built-in CRM. Share notes and progress with your team, and track all activity, conversations, and responses in one app.
- Analytics & reports. See what’s working and what’s not by tracking all the important metrics and building comprehensive reports.
Pros and cons
Pricing
Plans start from $24/month, save one month when you pay yearly. Get started with a 14-day free trial.
#2 – Snov.io
Snov.io is one of the best tools for sending outreach emails and sourcing contact information. I particularly like its drip campaigns feature, which lets you automate outreach by building sophisticated email sequences and workflows.
You can use Snov.io to find prospects on LinkedIn. Plus, find email addresses for all your prospects by searching for any domain, company, name, etc.
Once you have your list of contacts, you can use the drip campaign feature to reach out to them. With drip campaigns, you set up automated sequences of pre-written follow-up emails, and tell Snov.io when to send them. For example, after a set amount of time or based on specific recipient actions.
A lot of other outreach tools offer a basic version of this in that they let you send an initial email and schedule a follow-up. But Snov.io is one of the only tools that gives you complete control and lets you build out sophisticated workflows.
Another thing I like about Snov.io is that it comes with an A/B testing tool. So, you can compare multiple versions of your outreach emails to see which gets the best open rate, reply rate, etc. and use that data to continually optimize your campaigns.
Key features
- Contact information discovery. Find contact details for any prospect you plan to reach out to with the Email Finder, LI Prospect Finder, and Chrome Extension.
- Email Verifier. Check all the email addresses in your prospect list before you send outreach messages to improve deliverability and reduce bounce rate.
- Drip Campaigns. Automate the sales process by building personalized email outreach sequences and setting up workflows to ensure Snov.io sends them at the perfect time.
- Sales CRM. Stay on top of your outreach campaigns, manage leads, create pipelines, delegate tasks, and communicate with your sales team in the built-in customer relationship management tool.
Pros and cons
Pricing
Free plan available. Paid plans start from $39/month, save 25% with yearly billing.
#3 – ContentStudio
ContentStudio lets you approach outreach from a different angle. Instead of starting with SEO-based research, you start by searching for influencers and popular content.
ContentStudio is mainly designed for social media marketing, but its Discover tool is super useful for outreach. You can use it to find relevant, popular content and influencers from across Twitter, Instagram, and YouTube.
You’ll be able to see detailed stats about each influencer including their follower count, average engagement rate, posting activity, audience demographics, influencer score, and more.
This comes in useful if, for example, you’re doing outreach to find new influencer marketing partnership opportunities, as you can use that data to qualify creators and make sure they’re a good fit for your brand.
Plus, it also provides contact information for each influencer, making it easy to reach out when you’re ready.
Key features
- Discovery. Curate a stream of trending and top-performing content/influencers in your niche, and use this as a jumping-off point for your outreach campaigns.
- Analysis. Get in-depth insights into the profiles and audience demographics of key personalities in your industry, to help you figure out which prospects to prioritize in your outreach campaigns (and how to connect with them).
- Contact information. Get contact info for all the influencers you discover in ContentStudio to make it easy to reach out to them.
- Inbox. Monitor, manage, and reply to incoming messages on all your social media accounts in one place (useful if you plan on reaching out on social media).
- Other tools. ContentStudio also comes with other social media tools including publishing/scheduling, AI writing, and analytics.
Pros and cons
Pricing
Plans start from $25/month, save 20% with yearly billing. Get started with a 14-day free trial.
#4 – Hunter
Hunter offers a similar feature set to Snov. It’s great for finding contact information for all your prospects, and it also comes with a useful Campaigns feature for automating email outreach.
What I like most about Hunter is how easy its email finder is to use. Just load it up and search for any email domain, company, or prospect to get a list of email addresses that will put you in touch with the right people. There’s even a Chrome extension so you can find email addresses for any website as you browse the web.
Its email verifier works great too. Use it to make sure all the email addresses in your outreach list are real and free of typos before you start sending emails—this will help maintain good deliverability so more of your emails reach the recipient’s inbox.
Its Campaigns feature is a good way to automate your outreach campaigns, so you can send personalized messages out at scale. It’s much quicker and more effective than sending them manually one by one through your email service. Plus, you also get access to Hunter’s battle-tested outreach templates.
Key features
- Contact discovery. Get contact emails, email addresses, and insights into any domain, company, or individual prospect.
- Email verifier. Verify every email address to make sure it’s authentic and eliminate typos before you send outreach messages.
- Campaigns. Automate cold email outreach by connecting Hunter to your email account. Compose, personalize, and send out targeted outreach messages at scale.
- Templates. Improve your response rate by starting from one of many battle-tested templates that are proven to get results.
- Analytics. Track emails and quickly identify warm leads. Plus, compile data into easy-to-understand reports.
- Signals. Use intent data to curate a stream of relevant prospects who need your products/services, and reach out to them at the perfect time.
Pros and cons
Pricing
Free plan available. Plans start from $49/month, save 30% when you pay yearly.
#5 – MailerCheck
MailerCheck is an email verification tool created by the same parent company behind MailerLite. I’d recommend running your list of email addresses through it before starting your outreach campaigns.
By doing so, you’ll filter out things like spam traps, duplicate emails, full mailboxes, typos and errors, etc. That’ll ensure that as many of the emails you send out as possible will reach the inbox.
That’s important because if you send out a ton of emails that bounce, it can hurt your sender reputation and cause email providers to route emails you send in the future to the spam box.
MailerCheck also comes with a lot of other features to help you optimize for deliverability. In particular, I really like its Insights feature.
It analyzes the content of your outreach emails and tells you if there are any issues that might hurt your deliverability and open rates, then shows you how to fix them.
Key features
- Email verification. Check your list of outreach email addresses to filter out spam trams, fake/duplicate emails, typos, and more.
- API verification. Verify emails at the source as soon as you get them through the API.
- Insights. Test the content of your outreach emails before you send them to discover and fix issues that might be hurting your deliverability and open rates.
- Inbox placement. Predict whether your outreach emails will pass the spam filters of all the major ISPs and reach your recipients’ inboxes before you launch your campaigns.
- Monitoring. Utilize DMARC and blocklist monitoring to protect domain reputation and maintain optimal deliverability.
Pros and cons
Pricing
Pay-as-you-go pricing starts from $10 for 1,000 credits. Get 200 credits for free.
Post a Comment